Title: Emotion Box

Date: 5/10/2005

Information: Pictured right is a three-dimensional version of the E-motion box. E-motion refers to the name of a fake advertising campaign designed to sell over-the-counter prozac. I branded the product with an updated version of popular emoticons used in instant messaging and focused my campaign towards an internet savvy audience. When considering the idea of attempting to sell the idea of "happiness in a box" to the mass public, the leering grin of the ecstatic emoticon seemed fitting.